Thursday, 14 November 2013

Isabel Marant x H&M

The wait is over - the highly anticipated Isabel Marant x H&M collection landed today, following a Parisian street party inspired launch at the Tennis Club, as well as debuting the collection first at the new flagship H&M store in New York's Time Square (doors open at 12.01am to celebrate the occasion especially!).

No sooner had the collaboration news been announced back in June, mass hysteria had set in and desire levels were at an all time high.  The release of the official lookbook, images and videos from the collection only cemented the high anticipation, until finally, November was upon us.

Now, I hate getting up at the crack of dawn and queuing for these sorts of things, but careful studying of the collection did reveal that some if not most of the collection was highly desirable.  A conundrum ensued - how would I get my hands on the collection?!  An issue of Vogue later, the problem was solved via the regular preview events Vogue and H&M usually host, providing eagle-eyed (and sharp elbowed) fashionistas the chance to see and buy the collection 24 hours before the masses.

My fashion fairy godmother must have granted my wish - my friend and I were issued with the magical silver ticket granting us entry to last night's preview.  Crazy does not even describe the scenes!  After a fast-ish moving queue - we entered the vast H&M store at 234 Regent Street to find all hell was breaking loose - LIVE!  Shelves and rails were being looted by fashionistas (old and young, male and female) at breakneck speed.  I felt sorry for the cute cater waiters as tried to navigate the crowd handing out flutes of champagne, bellinis, glasses of pink lemonade and delicious dessert canapes.  The result: the collection's coats, knitwear, footwear and clothing including the printed sweatshirts were all swiped by the first entrants.  Crazed shoppers had a mission: impossible and they were doing their damnest to make it possible!

Gingerly, my friend Jem and I were able to get in on some action - and grabbed what we could in our sizes, stuffing our haul into a shopping bag as we trawled.  Combing through the store, we also met some helpful fans passing the things that didn't suit them to us to try on (the reversible bomber jacket) who I duly passed on to another woman, who on seeing it was there for her claimed "You've made my day - that was the only thing I wanted to buy!", she even came and found me later to thank me - sweet!

So, a couple of champagnes and mini tarte au citrons later, we did our basket edits.  You can see what I picked up below.  None of the star items (I am still hankering after those tasseled boots, and the oversized coat) but I really like them none the less.

Top row: crazy scenes at the Isabel Marant x H&M Vogue Preview; My friend Jem and I posing
Middle row: Silk vest top, £39.99; Soft track pants, £34.99; Silk brocade style trouser, £59.99
Bottom row: Brass earrings, £14.99; Scarf, in goody bag; Official shopping bag, free with purchase

So, what's the verdict, I hear you ask!  Well, I do really like what I have bought.  The printed silk brocade style trousers I'd pair with a plain top and heels, and I think the material is lovely and I especially love the print.  The matching vest top - I would layer over another vest, but I haven't tried that yet, so the jury's still out...  The track pants are very comfy and in a super-soft merino - I really love these and could totally rock these with a heel due to the slim fit.  The earrings are really pretty and will be a good day-to-night addition to a work outfit, or for anytime wear, and the scarf from the goody bag is a great layering all rounder now that winter is upon us!  I do also like the shopping bag and will certainly be reusing it!

I do wish I had managed to get hold of the below items - but that's wishful thinking now and there's no way I am paying over the odds for items on eBay!

My wishlist:

What did you buy from the Isabel Marant x H&M Collection?  What do you think of the collection?

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